Internet TV and Internet Radio

Prior to the advent of cable and satellite television, viewers were limited primarily to local network channels. These new technologies enabled subscribers to choose between hundreds of sources of content. However, even with all these choices, only content that was expected to be of interest to hundreds of thousands of viewers could be considered by broadcasters due to the development and delivery costs. Broadcasting was an option still only available to large commercial operations or well-funded private organizations. Traditional broadcasting does not support interactivity directly with each unique audience member either.

The original promise of streaming media over the Internet made significant inroads into expanding the number of entities that could reasonably afford the delivery costs offered by earlier generation streaming delivery solutions. Prior Internet streaming delivery solutions (hardware and software-based) that could scale on demand have proven to still be out of the financial reach of many content owners who desire to broadcast. Viametrix' technology will enable anyone with a broadband Internet connection to broadcast audio or video over the Internet. With a Vivian Broadcast Station, you can create your own interactive Internet TV or radio station and serve your own global niche audience - something traditional broadcast television and radio simply cannot accomplish - whether you have your own web site or not.

Another situation that should not be overlooked is the fact that many traditional media users are not able to access that traditional media during the workday because a television/radio is not available in their workplace. Delivery of traditional media via the Internet would address the needs of many of these audience members.

Distributing media over the Internet allows broadcasters to serve the needs of highly targetable, small or large, geographically disparate audiences that could never be addressed economically through traditional broadcast means. Since this content is not available through traditional means, many audience members are willing to pay for content subscriptions. Using Vivian broadcasting solutions keeps the delivery cost per concurrent user very low, further enabling the profitability of broadcasts. No matter how low bandwidth charges go, broadcasters using Viametrix' solutions will have the advantage of its patent-pending bandwidth-saving technology to make sure their total delivery costs are the lowest available.